When you start up in business and you are working hard, it’s hard to keep on top of everything. Sometimes when it comes to social media…done is as good as it gets but how do you know if you are reaching your target audience?
The thing you don’t want to do is just post for posting sake and not make a difference. This time could be better spent doing something else instead. The best way to make sure you are making headway is to record your stats regularly.
I blog on behalf of businesses and also produce social media posts. At the end of each month I produce a report on what has done well, what hasn’t and whether they have new followers etc.
What do I need to Record
This really depends on what you need to know in your business and what your goals are. If you want to reach a wider audience and keep growing then recording follower numbers is the way to go. So if your goal is to increase Facebook followers or reach then comparing these month on month will show where you are increasing.
If you are trying to reach your ideal customer via blogging then finding out what blog posts are doing the best is a good idea. This then allows you to replicate the more popular posts and give your audience what they enjoy.
How to Record the Stats
It doesn’t need to be really involved or intricate and often a simple spreadsheet is all you need. I produce a month on month view for my clients so they can see how they have grown. It also shows when their quiet periods might hit or what the audience is interested in.
Some clients we break this down week by week but mostly a monthly overview is all they need.
Where do I get the stats from
The great thing is that most social networks now have inbuilt analytics for your audience. So for instance, Facebook will show you your audience broken down into reach, engagement, area and response times.
This is great for finding out where your audience are and when they are on. So you can target posts and also be on when they are.
If you have a website, make sure you have google analytics installed. It’s easy just to paste the code and it will do the rest.
Don’t feel discouraged when you first look as it can be a minefield of information and you don’t need to drill to deep at first. There are lots of things you can look at and a great place to start is audience or behaviour. These give you an overview of where people are coming from, what time and how long they are staying.
Over time you can build this information up and find out more about who is visiting your site, what’s working and what’s not.
When to Record Information
At the end of each month I produce basic reports for my clients so they can review and go into the next month with some direction.
Even if you miss a month, you can usually pick the time frame to report on so it can be recorded afterward.
The important thing is to be consistent and record regularly so you can build up a picture and set goals accordingly.
If you would like help setting up your analytics or basic reporting then let me know. I can help or advise you on what to look for. Send me an email and we can discuss what you need and how to proceed…