If you’ve been on Facebook recently then you won’t have missed a post offering a five day challenge to you. There is a challenge for everything you could possibly need or want. From mindset to money and every thing in between, so it could get you thinking about setting up your own.
I’ve written some top tips on getting the most out of the challenge for both you and your audience. I hope you find them useful.
Start At The End
I know, it feels totally wrong BUT you need to know what you want the outcome to be before you start planning. Do you have a course you want to offer to people, or a service you think they’d love? There is no point running a challenge week for no reason because most people run them to help their audience and offer something to them afterwards.
Keep it simple and measurable for both you and your community. If it’s too hard then people won’t bother and could lose interest completely. You could even test the information out on someone you trust before you launch just so you can iron out any niggles and make sure it’s relevant to others.
Make It Relevant
Ok you’ve got a big idea and a course you want to upsell at the end but does your audience want or need it? A great way to do this would be ask them for their input. See if people would be interested enough to sign up and then write your challenge. It’s a great way to get a buzz going around it and making sure people will be in it with you.
Pick a simple challenge that people can get measurable results from – something that they will be able to measure and succeed at. At the end of the day you want them to get information from it and be able to see if what you offer next is relevant or helpful to them.
Set up a dedicated sales page on your website, put the sign up information on there and what the challenge is about and how it will benefit people. This way they can get a feel for you and your business (and it helps with the know, like and trust aspect of the challenge).
Prepare In Advance
Get all your information ready in advance, have a two prong approach so as well as Facebook, you need to also offer this on email. Not only will that add to your community of the right people, it also gives those the chance who don’t have social media to get involved.
Schedule your emails using Mailchimp to go out every morning of your challenge week with the relevant information. Then replicate this information in your Facebook group.
Think about extra downloads that people could use along the way or links to any information you mention in your challenge. Make it easy for people to do the challenge.
If you don’t have a dedicated Facebook group already then think about having a temporary one for the challenge – this way people will know when it ends and it can spur them on to get involved in real time rather than relying on doing it in their own time (which often never happens).
Make the title of your group specific so ‘November Mindset Challenge Group’ and have a nice graphic on the group page. You can easily create one of these in programmes such as Canva which has the sizes etc. Make it as slick and professional as you can.
Don’t let people into the group before the start – this creates a nice buzz around it all and lets people all start together and creates a community feel.
Advertise Your Challenge
Have a schedule of advertising in the weeks leading up to your challenge – give yourself enough time to get your target market involved. So go onto your facebook page and do a live, get excited and share on other platforms…repeatedly. Tell people wherever you go and get people involved. You don’t need 100’s of people, you just need engaged and relevant people…as the challenge grows momentum you can do this challenge over and over to attract more people.
Think about doing a targeted Facebook ad – this doesn’t have to be expensive or for a long period of time.
Make sure you pick a week that doesn’t overshadow other events like school holidays or things like Christmas (unless your target market is related to these areas) because people will be busy just trying to cope with the change in their normal routine.
Make it clear what is expected of people on the challenge, so give them times of when you’ll go live in the group or what you want them to do each day. Have tasks for them to complete so they can see measurable results, also this allows them to feedback into the group with how things are working.
Remember this isn’t only about you upselling – it’s about people creating a community and having a safe space to change something in some way. So listen to them and make yourself accessible within the group (even if this is only at certain times), that way you will all get something out for it. This is your chance to really connect with your audience and find out their pain points.
Don’t forget if you need help brainstorming or setting up a Facebook challenge then do get in touch. I’ve worked with large and small businesses and helped them manage theirs and set up procedures for afterwards.